Is This You?
Your website, ads, and social media are running, but your phone’s still quiet.
You’re getting clicks, maybe even a few followers, but no actual customers.
The problem isn’t your effort. It’s the strategy behind it.
Here are the five biggest digital marketing mistakes small businesses make, and exactly how to fix them.
1. Your Website Isn’t Built to Convert
A great-looking website means nothing if it doesn’t bring in leads.
Most sites are missing clear calls-to-action, optimized copy, or the right structure to guide visitors into becoming customers.
✅ Fix it:
- Add strong calls-to-action (“Get Your Free Quote” or “Book a Consultation”)
- Keep your homepage focused on solving your customer’s problem
- Optimize your site for mobile—60% of all web traffic comes from phones
“Most businesses don’t fail because they don’t try, they fail because they don’t know what’s holding them back. Fix the small digital mistakes, and you’ll unlock big results.
Riley Catalano
CEO of Favze
2. You’re Ignoring Local SEO
When people in Middlebury or Elkhart County search for your services, you should show up first.
If you’re not ranking, your competitors are taking those local leads.
✅ Fix it:
- Claim and optimize your Google Business Profile
- Use your city and county in your headlines and meta tags
- Collect more Google reviews—businesses with 10+ reviews get 3x more clicks
3. You’re Wasting Money on Ads Without a Strategy
Running ads without a solid plan is like throwing money into the wind.
You might get clicks, but if your targeting, messaging, or landing pages are off—you won’t see sales.
✅ Fix it:
- Create ads with one clear message and goal
- Test multiple headlines and visuals
- Always send traffic to a landing page, not your homepage
4. You’re Not Using Email Marketing
Here’s a secret: Email marketing still has the highest ROI of any digital channel—about $36 for every $1 spent.
If you’re not following up with leads or nurturing current customers, you’re leaving money on the table.
✅ Fix it:
- Build an email list from your website visitors and forms
- Send monthly tips, offers, and updates
- Automate follow-ups after someone fills out your contact form
5. You Don’t Have a Consistent Brand
Your logo, colors, and messaging should tell one story across every platform.
If your website looks different from your ads or posts, people lose trust—fast.
✅ Fix it:
- Use the same colors, fonts, and tone everywhere
- Create a simple brand guide to keep everything aligned
- Keep your social media active and professional
Ready to Fix These Mistakes?
You don’t have to guess your way through digital marketing anymore.
At Favze, we help small businesses in Middlebury and Elkhart County build powerful online systems that attract leads, convert customers, and grow fast.
Complete the form below for a free consultation today.
Our Services
- SEO
- Email Marketing
- Website Design & Creation
- Paid Social Media Ads
- Paid Search Ads
- Social Media Management