Your Customers Are Searching.Make Sure They FindYou.About Favze, a Middlebury, Indiana digital marketing agency founded by Riley Catalano
Favze is a digital marketing agency for businesses in Northern Indiana and Michiana. Search, maps, AI search, social, email, and CRM run from one plan, so your website, listings, and follow-up all work toward the same goal.
One Marketing Strategy
Across Every Channel
Most local businesses don't have a marketing problem. They have a fragmented one: one person for ads, another for the website, nobody talking to anybody, and no one accountable when it stalls. Favze ends that.
Favze is a digital marketing agency in Middlebury, Indiana, founded by Riley Catalano. We build marketing for small and mid-sized businesses across Northern Indiana and Michiana, including Southwest Michigan, the South Bend-Elkhart region, and the Indiana-Michigan border area, and every strategy is built around one goal: get your business found, attract qualified customers, turn more of them into leads, and keep them coming back.
Our 12 services cover search (SEO, Local SEO, AI Optimization, AEO, GEO), website design, paid advertising, social media, email, SMS, and CRM and marketing automation. They run as one connected system through the FAVZE Framework, a five-stage process.
You talk directly to the person doing the work, and that person knows Northern Indiana. There are no handoff chains and no account managers who don't know your business. Every project starts with a free consultation and has no long-term contracts. See why local businesses choose Favze over a bigger agency.
Get Found
SEO, Local SEO, AEO, GEO, and AI Optimization put your business in front of customers exactly when they're searching, on Google, in AI Overviews, and inside ChatGPT and Gemini.
Attract Qualified Customers
Website design, social media marketing, and paid advertising bring in the right audience, not just traffic, so your pipeline fills with people ready to buy.
Convert Leads
CRM systems and marketing automation turn interest into booked business, following up automatically so no lead goes cold waiting on a callback.
Increase Retention
Email marketing and SMS keep your business top of mind after the sale, turning one-time customers into repeat customers who choose you again.
Riley Catalano
Full Stack Lead Generation Digital Marketer
Your story deserves to be told. Tell me your vision and your goals, and I'll help make them real. You deserve a marketing agency with one person you can talk to. Not a rotating team, and not an account manager who passes you along. You work directly with Riley, who learns your business, your market, and your customers before anything gets built. Riley has worked on both sides of marketing, from a med spa to a manufacturer, two completely opposite worlds. That range is why she knows how a local business gets found and how a serious operation earns trust.
Safe is the risk. Forgettable is the failure.
135+ certifications. Website design experience from med spas to manufacturers. One agency built around that experience, not a resume.
How Favze Works: Three Clear Steps
You don't need to know what SEO or AEO stands for to get started. You just need to take the first step.
Tell us what's working, what's not, and what your budget looks like. No pressure, no jargon, no sales pitch.
We build a plan around your business, your market, and your budget, using the FAVZE Framework as the backbone.
One connected system goes to work instead of six disconnected vendors. You watch the results, not manage the process.
See how Favze compares to big agencies
Clear pricing, no long-term lock-in, and direct access to Riley. Read the full side-by-side comparison, including where a big agency is the better fit.
The FAVZE
Framework.
Most agencies hand you a list of services and let you figure out how they fit together. Favze doesn't. Every strategy runs through the same five stages, in order, and none of them work alone. Skip one and the rest quietly fall apart. This isn't a checklist. It's a system that gets stronger every time it runs.
Findability
Get found everywhere buyers look: search, AI answer engines, maps, and every local platform that matters.
Audience
Riley's watched a local business burn its budget on national ads nobody nearby ever saw. Targeting and landing pages calibrated to where your real customers actually are.
Velocity
Convert interest into leads fast: conversion-built landing pages, click-to-call, instant follow-up. Speed is the lever.
Zippy Workflows
Recover cold leads: retargeting, re-engagement, reactivation. Every lead gets worked until it converts.
Evergreen
Turn closed customers into referrals: reviews, referral workflows, and retention that lowers cost per lead over time.
See the whole journey, step by step
Every step is laid out, from your first call to your first results. No hidden fees along the way.
135+ Certifications.
Zero Finish Line.
Riley holds 135+ professional certifications across search, social, email, and paid media, and the number keeps climbing because the industry doesn't stop moving. A certification earned two years ago on a platform that's since rebuilt its algorithm isn't proof of anything. Staying current is, and it's the difference between a strategy built on what works right now and one still running on what worked in 2019.
Showing 8 of 135+. Full list on LinkedIn.
What
Favze Stands For
These aren't corporate values on a wall nobody reads. They're the specific beliefs that decide what Favze sells, how we report, when we push back, and why this agency exists at all.
Buyers, not Followers.
Follower count is the most misleading metric in marketing. A business with 4,000 followers and empty tables on Tuesday has a problem, not a success story. Favze builds for all three buyer intent tiers: high intent, medium intent, and unaware. Because every one of them can become a customer.
See the Full Framework
Transparent pricing.
Always.
Every cost is visible before you sign anything. No setup fees buried in the contract. No overages billed after the fact. No line items that require an explanation you didn't ask for. You budget for marketing the same way you budget for anything else with confidence in the number.
Reports you can read.
Dense dashboards built to look impressive rather than inform are not accountability they're a power imbalance. Favze reports answer the questions business owners actually have: Is this working? Where's the money going? What changed and why? Plain language. Real numbers.
Why Businesses Choose Favze
The consultation
isn't a sales call.
It's a conversation about your business. What you're trying to accomplish. What's been tried. What your budget looks like. The goal is to figure out whether Favze can actually help you and be honest if the answer is no. Good marketing starts with listening, not pitching.
One strategy.
Not six vendors.
Most businesses that say marketing isn't working are running marketing that isn't connected. Their SEO agency doesn't talk to their social person. Their ads don't align with their email. One team. One strategy. No finger-pointing when something isn't working.
See the FAVZE Framework
Hard lines we
won't cross.
No lock-in before clarity. No jargon to dodge accountability. No going quiet when results dip. You'll hear from Favze first with an explanation and a plan. No selling services you don't need. No vanity metrics in reports. These are the baseline, not aspirations.
Read the Full FAQ
Even if you're not a client, you deserve to succeed online.
Favze shares educational content across all platforms for everyone, not just clients. Local businesses win when the whole community learns to grow. That is not a marketing tactic. That is the belief behind Favze Insights.
Read Favze Insights
Favze's Newest Google Review
If anyone is looking for a great website designer, marketer, or just an absolute computer genius, I highly recommend Favze! 🙌✨ I can’t say enough good things about this girl! She’s talented, helpful, and truly amazing at what she does. If you need help with your website, marketing, or anything tech-related, reach out to Favze for more information!
What Riley Believes
A few beliefs behind every plan Favze builds. Hover or tap to pause.
If I wouldn't spend my own money on it, I won't ask you to spend yours.
Riley Catalano, founder Being great at what you do and being easy to find are two different jobs. I take care of the second one.
Riley Catalano, founder No long contracts. If the work is good, you'll stay because you want to.
Riley Catalano, founder Every marketing dollar should have a job. If I can't tell you what it's doing, we shouldn't spend it.
Riley Catalano, founder I use AI every day. I'm still the one who reads every word before it goes out with your name on it.
Riley Catalano, founder You should never need a translator to understand your own marketing report.
Riley Catalano, founder I'd rather tell you something isn't working than keep billing you for it.
Riley Catalano, founder Your customers are here. So am I. That changes how I work.
Riley Catalano, founder The best marketing makes people feel like they chose you, not like they were sold to.
Riley Catalano, founder Small businesses don't need more noise. They need the right people to find them at the right moment.
Riley Catalano, founder