Article: Email Marketing
Why Email Marketing Is Still the Most Powerful Tool for Small Businesses
Emails Are Underrated
Social media trends come and go. Algorithms change. Ads get more expensive every month.
But one marketing channel has stood the test of time—and it’s still delivering the highest return on investment of them all: email marketing.
If you think email is old-school, think again.
According to recent studies, email marketing delivers an average ROI of $36 for every $1 spent—higher than any other digital channel.
That’s not a typo. And if your business isn’t using email to nurture leads and drive sales, you’re missing out on a major growth opportunity.
1. Email Builds Real Relationships (Not Just Clicks)
Unlike social media posts that disappear in hours, email lands directly in someone’s inbox—their personal space.
This gives you the chance to talk to your customers directly, build trust, and stay top-of-mind when they’re ready to buy.
✅ Pro Tip:
Send more than just promotions. Share tips, updates, and valuable insights that help your audience—so when they think of your product or service, they think of you.
Email marketing delivers your message directly to the most used app on your customer's phone or computer.
Riley Catalano
CEO of Favze
2. You Own Your Email List
Platforms can change their algorithms overnight. You could lose your reach in a second.
Your email list? That’s yours forever. It’s your direct connection to your customers—no middleman, no ad costs, no guesswork.
✅ Pro Tip:
Use your website to collect emails addresses with a simple form offering something valuable such as tips, updates, deals, discounts, or promotions.
3. Automation Saves Time (And Works While You Sleep)
With the right setup, you can send emails automatically to new requests, follow up, or remind past customers to shop again—all without lifting a finger.
That means your business is running 24/7, even when you’re not.
✅ Pro Tip:
Use automated workflows for:
- Welcome sequences
- Abandoned cart or quote follow-ups
- Nurture campaigns to educate customers
- Seasonal offers
- Monthly newsletters
4. Emails Drive Real Results
When done right, email marketing converts.
It drives traffic to your website, boosts sales, and keeps your customers engaged for the long haul.
📊 Statistic: Businesses that use email marketing effectively see 50% more repeat sales than those that don’t.
✅ Pro Tip:
Track open rates, clicks, and conversions regularly. Use those numbers to refine your message and keep improving.
Ready to Make Email Marketing Work for You?
At Favze, we help small businesses in Middlebury and Elkhart County Indiana create email systems that sell for them.
We write, design, and automate your emails, so you can focus on what you do best: run your business.
🚀 Complete the form below to get your free consultation today and let’s turn the inbox into your best-performing marketing channel.
Our Services:
- SEO
- Email Marketing
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- Website Design & Creation
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