Introduction
Running ads, posting on social media, and building a website are great steps, but if they aren’t done strategically, they can actually waste money instead of making it.
At Favze, we’ve help local businesses in Middlebury, Elkhart County, and across Indiana fix these same issues and turn their marketing into a profit machine.
Here are five costly digital marketing mistakes we see all the time, and how to fix them before they drain your budget.
1. Ignoring Local SEO
According to Google, 46% of all searches have local intent, meaning people are looking for businesses near them.
If your website doesn’t include location keywords like “Middlebury,” “Elkhart,” or “Indiana,” you’re missing out on easy local traffic.
✅ Fix it:
- Add your city and county to your website titles, headers, and content.
- Create a Google Business Profile and post weekly updates.
- Encourage happy customers to leave Google reviews (they boost rankings).
Most businesses don’t realize how a few small digital mistakes can cost them big results. From weak SEO to unclear messaging, these slip-ups silently kill growth and conversions. Avoiding these five common marketing mistakes could be the difference between being seen and being remembered.
Riley Catalano
CEO of Favze
2. Running Ads Without a Strategy
65% of small businesses waste money on social media ads because they don’t track results or test different versions.
If you’re boosting posts without clear targeting, you’re basically guessing.
✅ Fix it:
- Always define your goal before running an ad (leads, calls, or sales).
- Test multiple ad creatives, headlines, and audiences.
- Use tracking pixels and analytics to measure ROI.
3. Neglecting Your Website’s Performance
Your website is the foundation of your marketing. A slow or confusing site can drive away potential customers.
Studies show that a 1-second delay in page load time can lead to a 7% loss in conversions.
✅ Fix it:
- Test your site speed using Google PageSpeed Insights.
- Make your site mobile-friendly.
- Add clear calls-to-action (like “Book a Free Consultation”) to every page.
4. Posting Without Purpose on Social Media
Many local businesses post random photos or promotions without a plan and then wonder why engagement is low.
Social media should build trust and show value, not just fill your feed.
✅ Fix it:
- Create content that educates, inspires, or entertains.
- Use consistent branding and post 2–3 times per week.
- Include captions with personality—talk to your audience like real people.
5. Not Tracking Data or Results
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If you’re not looking at what’s working, you can’t improve it.
Data-driven marketing helps you spend smarter and scale faster.
✅ Fix it:
- Use Google Analytics, Facebook Ads Manager, and HubSpot to track leads.
- Review your data monthly to find what’s performing best.
- Focus your budget on what brings results—and cut what doesn’t.
Ready to Fix These Mistakes?
You don’t have to figure it all out alone. At Favze, we help businesses in Elkhart County and Middlebury get real results with smart, data-backed marketing strategies.
From SEO and website design to social media ads and email campaigns, our goal is simple, help you grow your business while spending less.
Favze
Services we provide:
- SEO
- Social Media
- Paid Search Ads
- Paid Social Media Ads
- Website Design & Creation
- Email Marketing