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Book Your Free ConsultationA free digital marketing plan for your business, built with Riley

No pitch. No pressure. No obligation. Riley will look at your digital presence with you, show you exactly where customers are finding competitors instead of you, and give you an honest roadmap, whether you hire us or not. About 30 minutes.

Completely Free Talk to Riley Directly No Contracts Required ~30 Minutes

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No Long-Term Contracts
Talk to Riley. Not a Rep.
Free Consultation. No Obligation.
All 12 Services Under One Roof
Honest Reporting. Real Results.
Serving All of Northern Indiana
SEO · AEO · GEO · AI Optimization
Based in Middlebury, Indiana
No Hidden Fees. Ever.
No Long-Term Contracts
Talk to Riley. Not a Rep.
Free Consultation. No Obligation.
All 12 Services Under One Roof
Honest Reporting. Real Results.
Serving All of Northern Indiana
SEO · AEO · GEO · AI Optimization
Based in Middlebury, Indiana
No Hidden Fees. Ever.
New Here?

Who Is Favze?

Favze Digital Marketing is a local, full-service digital marketing agency based in Middlebury, Elkhart County, Indiana, founded by Riley Catalano. Riley started building digital marketing expertise at 17, right as Google shifted hard toward AI-driven search, and has since earned 135+ industry certifications across SEO, paid media, email automation, and marketing analytics.

Favze exists for one reason: local businesses across Northern Indiana and the Michiana region deserve the same digital marketing firepower that national brands pay agencies six figures for, without the national agency price tag or the account manager who's never set foot in your town. Every strategy Favze builds is designed around how people in this region actually search, shop, and choose who to trust.

Favze runs all 12 core digital marketing services under one roof, including SEO, Local SEO, AI Optimization, AEO, GEO, website design, paid search and social ads, email marketing, SMS, and CRM and marketing automation setup, so you're not stitching together five different vendors to get a complete strategy.

And when you reach out, you're not getting routed to a call center or a junior account rep. You're talking directly to Riley. That's who reviews your consultation, that's who builds your strategy, and that's who you'll hear from if something needs to change.

135+
Industry certifications held by founder Riley Catalano
12
Digital marketing services offered under one roof
1:1
You work directly with the founder, not a rotating account rep
0
Long-term contracts required to get started

Why Favze

Budget-Friendly
Pricing built for Northern Indiana and Michiana budgets, not a national agency retainer that prices out local businesses.
Personalized Strategy
Every strategy is built around your specific business, not a one-size-fits-all package pulled off a shelf.
The Full Pipeline, Covered
From the first search to the closed sale to the repeat customer, Favze covers the entire lead generation and sales pipeline. Not just one piece of it.
Direct Founder Access
You talk to Riley. Not a rotating account rep, not a call center, not a junior hire learning on your dime.
No Long-Term Contracts
Month to month. Favze earns your business every single month, not just once at signing.
All 12 Services, One Roof
SEO, ads, email, SMS, CRM, and more. No stitching together five different vendors to get a complete strategy.
Real Local Expertise
Built for Northern Indiana and Michiana, including Southwest Michigan, pricing and buyers, not a national agency retainer that doesn't fit local budgets.
Honest Reporting
Real numbers tied to leads and revenue. No vanity metrics dressed up to look like results.
Built On a Real System
Every engagement runs on the Favze Framework, a five-stage system, not a random grab bag of tactics.
Fast Follow-Up, Built In
Speed-to-lead automation is part of the build, not an upsell, so leads get worked before a competitor calls first.
No Hidden Fees, Ever
What's quoted is what's billed. Every cost is explained before it's charged, no surprise line items later.
Favze's Proprietary System

The Favze™ Framework

A closed-loop local market ownership system built specifically for lead generation businesses. Read the full breakdown of every stage →

F
Findability
Most lead gen businesses are invisible to the buyers actively looking for them right now. Findability means you show up everywhere your buyer searches: Google, AI answer engines, maps, directories, and local platforms, Nextdoor, industry-specific sites. Not just one channel. Every channel. If a qualified buyer is looking, they find you first.
A
Audience
More traffic means nothing if it is the wrong traffic. Audience builds the targeting structure that attracts your actual buyer before they ever click: the right ad copy, the right content, the right landing page message, all calibrated to your ideal customer profile. You stop paying for leads that never close and start pulling in the ones that do.
V
Velocity
Speed kills in lead gen, yours if you are slow. Velocity builds the conversion system that turns interest into a submitted lead before friction or hesitation kills the moment: conversion-optimized landing pages, click-to-call, smart form sequencing, and instant follow-up automation the second a lead comes in. The faster the system moves, the more leads you close.
Z
Zippy Workflows
Most lead gen businesses lose 60 to 80 percent of their leads to silence and inaction. Zippy Workflows closes that gap: retargeting sequences for visitors who did not convert, automated re-engagement for leads that went quiet, and reactivation campaigns for past contacts who went cold. Every lead that enters your pipeline is worked until they convert, opt out, or are disqualified. Nothing is abandoned.
E
Evergreen
The most expensive way to grow is to keep buying new leads. Evergreen turns your existing closed clients into your cheapest and highest-converting acquisition channel: review generation, referral workflows, retention sequences, and reactivation campaigns that compound over time. The longer the system runs, the lower your cost per lead gets and the higher your close rate climbs.
The System Logic

Each stage feeds the next. Findability brings in qualified traffic. Audience filters it before the click. Velocity converts it fast. Zippy Workflows recovers what slips through. Evergreen multiplies what closed. Remove any one stage and the system leaks. Run all five and your pipeline compounds.

This is not a checklist of tactics. This is a system.
What You'll Get

A Straight Answer. Not a Sales Script.

Most agency consultations are thinly disguised sales pitches. This one isn't. Riley will pull up your actual Google Business Profile, your search rankings, and your competitors' digital presence, live, on the call, and tell you exactly what's happening and what it would take to fix it.

01
Full Digital Marketing Audit
Your rankings, Google Business Profile, website speed, and competitor positioning reviewed live. See the full checklist.
02
Competitor Gap Analysis
Find out which competitors are beating you in search and exactly why.
03
Honest Recommendation
Riley tells you what would actually move the needle for your business. Not a package. A real answer.
04
Timeline + Real Costs
You'll leave knowing what results are possible, when, and what a realistic investment looks like.
~30 Minutes
Typical call
Zero Obligation
You decide what's next
Talk to Riley
Founder. Not a rep.
Prefer to Reach Out Directly?
Call or Text
574-747-5012
Email Riley
riley@favze.com
Based In
Middlebury, IN
Still Deciding?

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No Pitch. No Pressure. Just Honest Advice.
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