Work With Favze / Fractional CMO Services
Ways to work with Favze
Fractional CMO Services
Marketing leadership at a fraction of a full-time salary. Favze sets the direction, picks the priorities, and keeps every channel and vendor pointed at your goals.
A Part-Time Marketing Leader for Your Business
A fractional CMO is a part-time chief marketing officer: a marketing leader who sets your strategy, priorities, and budget for a set number of hours each month. Favze provides fractional CMO services to Northern Indiana and Michiana businesses that need direction more than another pair of hands.
Your team, your current agency, or Favze can do the hands-on work. The fractional CMO makes sure all of it points at the same goals.
Six Parts of Marketing Leadership
Strategy and roadmap
A clear 90-day roadmap ties every marketing activity to a business goal.
Channel priorities
We decide where effort pays off first and what can wait.
Budget planning
Spend is allocated across channels based on what drives leads.
Agency and vendor guidance
We review and direct the work of the people and vendors you already use.
Scorecard and reporting
A simple scorecard shows the numbers that matter each month.
Team direction
Your marketers receive clear priorities and weekly direction from a leader.
Who Benefits Most
Owner-led businesses
Owners who carry marketing alongside everything else gain a leader to hand it to.
Teams that need direction
Capable marketers move faster when someone sets priorities and removes guesswork.
Companies preparing for a full-time CMO
Part-time leadership delivers strategy now and scales up when you hire.
Businesses using several vendors
One leader aligns every vendor around the same plan and the same numbers.
From Review to a Steady Rhythm
Marketing review
We study your goals, numbers, channels, and current team or vendors.
90-day roadmap
You receive priorities, owners, and a budget for the next three months.
Monthly leadership meeting
We review results, make decisions, and set the next month's focus.
Scorecard and notes
A short written update keeps everyone aligned between meetings.
Adjust as you grow
Hours, scope, and priorities change when your business does.
Hours, Not Headcount
Leadership time is set as a number of hours each month, agreed in your free consultation. Plans run month to month, so the hours grow or shrink with your needs.
When you want hands-on work as well, Favze can add services from the full set of 12, or work alongside your own team.
Leadership That Knows Your Market
Favze is based in Middlebury and works with businesses across Elkhart County and Michiana. That local knowledge shapes priorities, from Goshen service areas to South Bend audiences.
Manufacturers, professional service firms, and health and wellness practices often pair a fractional CMO with a small in-house team.
What You Receive Each Month
A leadership meeting
A monthly conversation focused on decisions, priorities, and next steps.
An updated 90-day roadmap
The roadmap shifts with your results, so effort always points at what works.
A scorecard
One page of numbers shows leads, costs, and the channels behind them.
Team and vendor direction
Your marketers and vendors receive clear priorities and answers to their questions.
Budget guidance
Recommendations show where spend can grow and where it can shift.
Written notes
A short summary follows every meeting, so decisions are easy to find later.
A Sample Month
Week 1: Review the numbers
We collect results from every channel and compare them with the roadmap.
Week 2: Set priorities
Priorities and owners are updated for the weeks ahead.
Week 3: Direct the work
Your team and vendors receive guidance and feedback.
Week 4: Meet and report
The leadership meeting, scorecard, and notes close out the month.
One Page That Keeps Everyone Aligned
The scorecard turns scattered reports into a single view. Owners, managers, and vendors all work from the same numbers.
Leads
Calls, forms, and texts counted in one place.
Cost per lead
What each lead costs, by channel.
Website visits
Traffic from search, ads, social, and email.
Reviews and ratings
Fresh reviews that build trust in your market.
Top channels
The channels producing the best customers.
Next actions
The three priorities for the coming month.
Ways to Scale the Leadership
Advisory
A few hours each month for strategy, a second opinion, and a roadmap your team carries out.
Regular leadership
Weekly time for priorities, vendor direction, and reporting, so marketing moves forward every week.
Leadership plus execution
Leadership paired with hands-on work from a full-service agency or a team extension.
Project-based support
Short-term leadership for a launch, a rebrand, or a new service line.
A Strong Foundation for a Future Full-Time Hire
A fractional CMO leaves your business with a roadmap, a scorecard, and documented priorities. A future full-time CMO steps into a marketing function that is organized and ready to scale.
Many businesses keep a fractional CMO close even after hiring, using the extra hours for strategy reviews and special projects.
Fractional CMO FAQ for Northern Indiana Businesses
Straight answers about hours, deliverables, and how a fractional CMO works with your team.
Still have questions about working with Favze? Riley is happy to answer anything on your free consultation call.
Have a question that is not answered here? Ask Riley in a free consultation, or see which services fit your business in 60 seconds.
Other Ways to Work Together
For hands-on delivery across every channel, see the full-service agency. For specialist support beside your own marketers, see the team extension. Compare all three on Fractional CMO vs. Agency vs. Team Extension.
