Find Every Leak in Your Marketing, FreeThe free digital marketing audit checklist
The exact 11-category audit Riley runs on every free Favze consultation, so you know exactly where you're losing leads and money, whether you're a lead generation business chasing form fills or a local business chasing foot traffic.
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You're Losing Leads Somewhere. Most Owners Don't Know Where.
Every business leaks money in the same three places: buyers who never find you, leads who never get a fast enough follow-up, and customers who leave and never hear from you again. Most owners can feel that something's off, but can't point to exactly where the leak is, so they either do nothing or throw money at a random tactic and hope.
If you don't know whether your problem is visibility, conversion, or follow-up speed, every dollar you spend is a guess.
Most "free audits" are a thinly veiled pitch deck. You get a generic PDF and a sales call, not an honest answer.
You need to see, category by category, exactly where the leak is and what it's costing you, before anyone asks you to buy anything.
Riley Built This Checklist Because Guesswork Costs You Money
Riley Catalano built Favze after watching lead generation and local businesses get sold vague "audits" that were really just sales pitches in disguise. That's backwards. You should be able to see exactly what's broken before anyone asks for a dime.
This is the exact 11-category process Riley runs on every consultation, covering findability, conversion, follow-up speed, and retention, the same categories that make up the Favze Framework. Riley holds more than 135 certifications and personally reviews every audit himself.
Below is the exact checklist Riley works through on every free consultation call for businesses across Northern Indiana and Michiana. Covering local visibility, technical SEO, AI search readiness, paid media, email, SMS, social, and CRM. Use it to see exactly where your business might be leaking customers, category by category.
- Google Business Profile completeness (categories, hours, service areas, photos)
- Review count, rating, and response history
- NAP (name, address, phone) consistency across directories
- Local map pack ranking for core service keywords
- Citation coverage across local directories
- Organic keyword rankings for priority terms
- Site architecture and internal linking
- Page speed and Core Web Vitals
- Mobile responsiveness
- Meta titles, descriptions, and header structure
- Schema markup presence
- Backlink profile
- Crawl errors and orphan pages
- Content gaps versus competitors
- Presence in AI Overviews, ChatGPT, and Perplexity answers
- FAQ and structured data implementation
- Entity clarity, how AI tools describe the business
- Content structured for direct-answer extraction, part of GEO
- Overall site speed
- Mobile usability
- Conversion path clarity (CTAs, forms, click-to-call)
- Trust signals (testimonials, certifications, reviews)
- Basic accessibility check
- Existing campaign structure, if any
- Ad spend efficiency and wasted spend
- Landing page relevance to ad copy
- Conversion tracking setup
- Audience targeting review
- List size and growth rate
- Open and click rates versus industry benchmark
- Existing automation and nurture sequences
- Deliverability health (SPF, DKIM, DMARC)
- Segmentation strategy
- Opt-in list size
- Compliance language and consent capture
- Current use cases
- Posting consistency across platforms
- Engagement rate
- Content quality and brand consistency
- Profile completeness
- Lead capture process
- Pipeline and stage tracking
- Follow-up speed and automation triggers
- Data hygiene
- Top 3 to 5 local competitors identified
- Where they're outranking you and why
- Their ad presence and offers
- Review volume and rating comparison
- Prioritized action list
- Realistic timeline
- Honest cost range
- Ad spend keeps going toward clicks and keywords nobody's checked in months.
- Leads keep slipping through because nobody can say how fast follow-up actually happens.
- Competitors keep outranking you in places you've never even looked.
- You keep guessing at what to fix next, based on a hunch instead of a number.
- Six months from now, you've spent more and you still don't know what's actually working.
- You see, category by category, exactly where leads are being lost and why.
- You get a prioritized list of what to fix first, ranked by actual impact, not guesswork.
- You get an honest cost range before you spend a dollar on fixing anything.
- You walk away with a clear answer, whether you hire Favze or fix it yourself.
- You stop wondering if your marketing is working, because now you can actually see it.
Get Your Free Full Audit
No pitch. No pressure. No contracts. Fill out the form and Riley will personally reach out within one business day to schedule your audit call.
Fill this out and Riley will reach out within one business day to schedule your call. No commitment required.
