Privacy Policy
Introduction
Favze Digital Marketing ("Favze," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website at https://favze.com (the "Site"), contact us, or engage with our digital marketing services.
By accessing or using our Site, you acknowledge that you have read, understood, and agree to the practices described in this Privacy Policy. If you do not agree, please discontinue use of the Site.
Favze Digital Marketing is based in Middlebury, Elkhart County, Indiana, United States, and operates primarily in Northern Indiana and the Michiana region. Our website is hosted via GitHub Pages, our domain is registered and managed through GoDaddy, we use Tally for website forms, Zoho CRM and Zoho Campaigns for client records and email marketing, and Google Analytics with Google Tag Manager for website analytics. This policy applies to all visitors, clients, and prospective clients who interact with us online or offline.
Questions about this policy? You can reach us directly at riley@favze.com or by phone at 574-747-5012. We respond to all privacy inquiries within 5 business days.
Information We Collect
We collect information in two ways: information you provide to us directly, and information collected automatically when you use our Site.
Information You Provide Directly
We collect personal information you voluntarily submit to us, including when you:
- Fill out our contact or consultation request form
- Send us an email or call us
- Subscribe to our newsletter or email marketing communications
- Engage with us on social media
- Become a client and enter into a service agreement
This information may include your name, business name, email address, phone number, website URL, physical address, and details about your business and marketing goals.
Information Collected Automatically
When you visit our Site, certain information is collected automatically by our servers and third-party tools, including:
- Log Data: IP address, browser type and version, pages viewed, time and date of your visit, time spent on pages, referring URL, and other standard server log data.
- Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies. See Section 6 (Cookies) for full details.
- Analytics Data: Aggregated behavioral data such as page performance, user flow, and geographic region (country/state level), collected through analytics platforms.
- Form Interactions: If you begin filling out a form on our Site but do not complete it, some platforms we use may capture partial form data.
Information from Third Parties
We may receive information about you from third-party sources, including social media platforms (if you interact with our profiles), advertising platforms, and publicly available business directories, in accordance with those platforms' own terms and privacy policies.
How We Use Your Information
We use the information we collect for the following purposes:
| Purpose | Legal Basis (where applicable) |
|---|---|
| Respond to consultation requests and inquiries | Legitimate interest / Pre-contractual steps |
| Provide, manage, and improve our digital marketing services | Performance of a contract |
| Send marketing emails, newsletters, and promotional content (with your consent) | Consent |
| Analyze Site performance and user behavior to improve our website | Legitimate interest |
| Comply with legal obligations and enforce our Terms of Use | Legal obligation |
| Prevent fraud, spam, or abuse of our Site | Legitimate interest |
| Send transactional communications (invoices, service updates, account notices) | Performance of a contract |
| Conduct market research and improve our service offerings | Legitimate interest |
We do not sell, rent, or trade your personal information to third parties for their own marketing purposes.
How We Share Your Information
We do not sell your personal information. We may share your information with trusted third parties only under the following circumstances:
Service Providers
We work with third-party vendors who assist us in operating our Site and delivering our services. These may include web hosting providers, form providers (such as Tally), CRM and email marketing platforms (such as Zoho CRM and Zoho Campaigns), analytics services (such as Google Analytics), and payment processors. These providers are authorized to use your information only as necessary to perform services on our behalf and are bound by confidentiality obligations.
Business Partners
If you are referred to us by or engage with a business partner, we may share information relevant to coordinating those services, with your knowledge.
Legal Compliance and Protection
We may disclose your information if required to do so by law, regulation, court order, or governmental authority, or if we believe in good faith that such disclosure is necessary to protect the rights, property, or safety of Favze Digital Marketing, our clients, or the public.
Business Transfers
In the event of a merger, acquisition, sale of assets, or business restructuring, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site before your information becomes subject to a different privacy policy.
Third-Party Platforms and Services
Our Site is built on and integrated with several third-party platforms. Each operates under its own privacy policy. Here is a transparent, complete disclosure of every platform involved in delivering and tracking our Site:
GitHub Pages (Microsoft / GitHub, Inc.): Our website's HTML, CSS, and JavaScript files are stored in a GitHub repository and served to visitors via GitHub Pages, a free static site hosting service operated by GitHub, Inc. (a subsidiary of Microsoft). GitHub may collect server logs including IP addresses and browser information as part of normal hosting operations. See GitHub's Privacy Statement.
GoDaddy (GoDaddy Operating Company, LLC): Our domain name favze.com is registered and its DNS is managed through GoDaddy. GoDaddy processes domain registration data including registrant contact information as required by ICANN regulations. DNS resolution of favze.com routes visitors to our GitHub Pages server. See GoDaddy's Privacy Policy.
1. Forms (Tally). Our consultation request and newsletter signup forms are provided by Tally. When you submit a form, Tally collects your name, email address, phone number, and any other fields you complete, and delivers your submission to us. See Tally's Privacy Policy.
2. Client Records and Email Marketing (Zoho). We store contact, inquiry, and client records in Zoho CRM. If you opt in to our newsletters or marketing communications, your email address and preferences are stored in Zoho Campaigns, which sends emails on our behalf and tracks open rates, click rates, and unsubscribes. You can opt out at any time (see Section 7). See Zoho's Privacy Policy and Zoho's Cookie Policy.
3. Website Analytics (Google). We use Google Analytics 4, loaded through Google Tag Manager, to understand pages visited, time on page, traffic sources, and form interactions. Analytics runs only after you allow it in our cookie preferences, and the data is used to improve our website and marketing effectiveness. See Google's Privacy Policy.
Google Ads: We may use Google Ads for paid search campaigns. Google may use cookies and conversion tracking pixels per its own privacy policy. You can opt out via Google's opt-out tool.
Meta (Facebook / Instagram): If you interact with our paid social media advertising campaigns on Meta platforms, Meta may collect data per its own Data Policy independently of Favze.
Social Media Platforms (General): Our Site contains links to our profiles on Facebook, Instagram, and LinkedIn. These platforms operate independently and may collect data when you click through to them.
Favze Digital Marketing does not host, operate, or control the servers of any of the above third-party platforms. We encourage you to review their individual privacy policies before submitting personal information directly on those platforms.
Cookies and Tracking Technologies
Our Site uses cookies and similar tracking technologies. A cookie is a small text file placed on your device. Because our Site is hosted on GitHub Pages, the cookies on our Site come from the third-party tools described above, primarily Google Analytics, rather than from a Favze-operated server. When you first visit, a cookie banner lets you accept or reject non-essential cookies, and you can change your choice at any time using the cookie icon in the corner of the page.
Types of Cookies We Use
- Strictly Necessary Cookies: Required for the Site to function correctly (e.g., security and session management). These cannot be disabled.
- Cookie Preference Storage: Your cookie choices are saved in your browser's local storage (entries beginning with
stcm.) so the banner remembers your selection. This is required for the preference tool to work. - Google Analytics Cookies: If you allow analytics cookies, Google Analytics places cookies such as
_gaand_ga_<ID>to measure traffic and usage patterns and identify returning visitors. These are pseudonymous. - Marketing/Advertising Cookies: If you have interacted with our Google Ads or Meta Ads campaigns, those platforms may set cookies for conversion tracking and retargeting.
Managing Cookies
You can control cookies through your browser settings. Most browsers allow you to refuse, delete, or be notified when cookies are set. Disabling cookies may affect some Site functionality, such as embedded forms. You can also update your choices anytime through our cookie preferences, or opt out through:
- Network Advertising Initiative (NAI) Opt-Out
- Digital Advertising Alliance (DAA) Opt-Out
- Google Analytics Opt-Out Browser Add-on
- Zoho Cookie Policy
Email Marketing and Communications
If you subscribe to our newsletter, request a consultation, or become a client, you may receive marketing emails from us. Every marketing email we send includes a clear and functional unsubscribe link. You can also opt out at any time by:
- Clicking "Unsubscribe" in any email we send
- Emailing us at riley@favze.com with the subject "Unsubscribe"
- Calling us at 574-747-5012
Please note: even if you opt out of marketing emails, we may still send you transactional or service-related communications (such as invoices or service updates) if you are an active client.
We comply with the CAN-SPAM Act in all commercial email communications. We do not use deceptive subject lines, include a valid physical postal address in all emails, and honor opt-out requests promptly (within 10 business days).
Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, including:
- Client records: Retained for the duration of the client relationship and for up to 7 years afterward for legal, tax, and accounting purposes.
- Contact/inquiry records: Retained for up to 3 years from the date of last interaction, or longer if required by law.
- Marketing data: Retained until you opt out or request deletion, at which point we remove you from active lists within 10 business days.
- Analytics data: Aggregated or anonymized analytics data may be retained indefinitely as it cannot be used to identify you.
When personal information is no longer needed, we securely delete or anonymize it.
Your Rights and Choices
Depending on your location, you may have specific rights under applicable privacy laws. We honor the following rights for all users regardless of jurisdiction:
- Right to Access: You may request a copy of the personal information we hold about you.
- Right to Correction: You may request that we correct inaccurate or incomplete information.
- Right to Deletion: You may request that we delete your personal information. We will comply unless we are required to retain it by law or for legitimate business purposes.
- Right to Opt Out of Marketing: You may opt out of marketing communications at any time as described in Section 7.
- Right to Data Portability: Where technically feasible, you may request your data in a structured, machine-readable format.
- Right to Object or Restrict Processing: You may object to certain types of processing, such as direct marketing.
California Residents (CCPA/CPRA)
If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA), including the right to know what personal information we collect and how it is used, the right to delete your personal information, the right to opt out of the sale or sharing of your personal information (we do not sell personal information), and the right to non-discrimination for exercising your privacy rights.
To exercise your California rights, contact us at riley@favze.com. We will respond to verifiable requests within 45 days.
Nevada Residents
Nevada residents may opt out of the future sale of their personal information. To submit an opt-out request, contact us at riley@favze.com.
To exercise any of your rights, contact us using the information in Section 14. We will respond within 30 days (or the timeframe required by applicable law) and may need to verify your identity before processing your request.
Data Security
We implement reasonable and appropriate technical and organizational security measures to protect your personal information. Our security approach reflects our specific infrastructure:
- GitHub Pages (Hosting): Our static site files are stored in a GitHub repository with access controls. GitHub Pages serves content over HTTPS with TLS encryption. GitHub maintains its own comprehensive security program including SOC 2 compliance.
- GoDaddy (DNS): Domain management is secured with account-level credentials and two-factor authentication. DNS records are managed by Favze personnel only.
- Tally (Forms): All form submissions are transmitted over HTTPS to Tally's servers.
- Zoho (CRM and Email): Contact, client, and subscriber records are stored in Zoho CRM and Zoho Campaigns, accessed over encrypted connections with account-level credentials.
- Access Controls: Personal data access is limited to authorized Favze personnel on a need-to-know basis.
- No Sensitive Financial Data: We do not collect or store payment card information on our Site. Any payment processing is handled entirely by third-party processors under their own PCI-DSS compliance programs.
Important: No method of electronic transmission or storage is 100% secure. While we use industry-standard platforms and practices, we cannot guarantee absolute security. If you become aware of any suspected unauthorized access involving your information, please notify us immediately at riley@favze.com.
Children's Privacy
Our Site and services are directed to businesses and adults aged 18 and older. We do not knowingly collect personal information from children under the age of 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information as quickly as possible.
If you believe a child under 13 has provided us with personal information, please contact us at riley@favze.com.
External Links
Our Site may contain links to third-party websites, including social media platforms, industry resources, and partner sites. These links are provided for your convenience and do not signify our endorsement. We have no control over the content or privacy practices of external sites and are not responsible for their privacy policies. We encourage you to review the privacy policy of any website you visit.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make material changes, we will:
- Update the "Last Updated" date at the top of this page
- Post the revised policy on this page at https://favze.com/privacy-policy
- Where required by law or where changes are significant, notify you by email or a prominent notice on our Site
We encourage you to review this page periodically. Continued use of our Site after changes are posted constitutes your acceptance of the updated policy.
Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:
Favze Digital Marketing
Attn: Privacy Inquiries: Riley Catalano, Founder
Middlebury, Elkhart County, Indiana, United States
Email: riley@favze.com
Phone: 574-747-5012
Web: https://favze.com/free-consultation
We take all privacy inquiries seriously and will respond within 5 business days. If you are not satisfied with our response, you may have the right to lodge a complaint with a relevant data protection authority in your jurisdiction.
